Suburban Factories 1




Globe Wernicke.jpg (501278 bytes)
Not a postcard

Globe Wernicke Co Norwood 1.jpg (107451 bytes)    Norwood-Globe Wernicke 4.jpg (287008 bytes)    Globe Wernicke Co Norwood 2.jpg (116879 bytes)    Globe Wernicke Co-4a.jpg (94604 bytes)    Globe Wernicke Co Norwood 3.jpg (83247 bytes)

Newspaper Drawings
H.C.Yeiser-Globe Wernicke Co..jpg (188240 bytes)        J.E.Blaine-Globe-Wernicke.jpg (192989 bytes)            Globe-Wernicke Co. W. 8th St..jpg (337040 bytes)            Globe-Wernicke Co..jpg (213809 bytes)    Globe-Wernicke Co. Carthage Ave, Norwood.jpg (264691 bytes)
H. C. Yeiser                 J. E. Blaine                Factory W. 8th Street                             Factory  Carthage Ave. Norwood          
      President                Secy. & Treas.                                                                                                                                                         

   Henry C. Yeiser started up a furniture company called the Globe Files Co. in Norwood in 1882 and began manufacturing office and filing furniture. At about the same time another furniture company began in Grand Rapids, Michigan called The Wernicke Co.  They developed a bookcase design that consisted of different sized glass cabinet components. By stacking the components on top of, and besides each other, you could create different configurations.
   Henry Yeiser became very interested in this concept and bought the Wernicke Co. factory. He then changed the name to The Globe-Wernicke Co. and, in December 1892, patented this unique bookcase design. This design became such a huge success that the Globe-Wernicke Co. expanded to England, France, Canada, Belgium, and Austria.
   The company reached its highest level of popularity by 1912, but by 1920, sales began dropping and Wernicke died. In 1955 when a takeover was accomplished the workers handed in their notice and the curtain came down on the Globe-Wernicke Co.

Globe Package (14).jpg (203186 bytes)                        Globe Package (13).jpg (68815 bytes)

   The letter above explains the purpose behind their campaign of marketing book plates seen in the items below. The 2nd item is the cover for the 39 page book mentioned in the letter.

Globe-Wernicke Salesman Card.jpg (142960 bytes)
Salesman Card

The next three rows show the front and backs of Globe Wernike's advertising postcards. You could get free bookplates. The last two images in the 3rd row are different from the others. They are larger and the layout is different. The top part of the last one has been removed and supposedly sent in. When you mailed in the card you would receive a supply of free book plates as seen in the next row plus several duplicates of each item. As can be seen the bottom half had two bookplates that could be removed and used although they were not as nice as the real thing.

Globe W Reply PC back.jpg (495517 bytes)    Globe -Wernicke-bookplates-2.jpg (163520 bytes)    Globe-front-aa.jpg (179539 bytes)    Globe-front-bb.jpg (166831 bytes)    Globe-Wernicke BM.jpg (848812 bytes)    Globe.jpg (319613 bytes)

Globe W Reply PC front.jpg (485907 bytes)        Globe-back-ee.jpg (183207 bytes)        Globe-back-cc.jpg (134204 bytes)        Globe-back-dd.jpg (124958 bytes)

Globe-back.jpg (354204 bytes)        Globe-Wernicke-back-ee.jpg (124250 bytes)        Globe-Wernicke-Art Mission Style.jpg (483863 bytes)

Globe-Wernicke-front-dd.jpg (168198 bytes)    Globe-Wernicke-front-ee.jpg (186515 bytes)    Globe-Wernicke-bp1.jpg (151704 bytes)    Globe-Wernicke-DBL back.jpg (434033 bytes)    Globe Bookplates.jpg (426992 bytes)    Globe Package (2).jpg (226060 bytes)

Globe Package (6).jpg (86497 bytes)    Globe Package (7).jpg (109991 bytes)    Globe Package (8).jpg (82730 bytes)    Globe Package (9).jpg (99143 bytes)    Globe Package (10).jpg (93128 bytes)    Globe Package (11).jpg (112605 bytes)    Globe Package (12).jpg (84012 bytes)

Book Plates

Globe Package (5).jpg (102426 bytes)                            Globe Wernicke a.jpg (636169 bytes)
                                                                              1 Large & 2 Small

   You sent in the postcard below and you would not only receive the book seen above but you would also receive the foldout below showing all the styles of bookcases made by the company (in 1916).

Globe Package (3).jpg (87353 bytes)    Globe Package (4).jpg (243525 bytes)

Globe Package (16).jpg (491612 bytes)    Globe Advantages.jpg (271347 bytes)    GlobeUnit Idea.jpg (186583 bytes)    Globe 1151&1152.jpg (334418 bytes)    Globe 1155.jpg (167971 bytes)    Globe 1156.jpg (130920 bytes)
Front & Back of Foldout     Advantages    A Globe Unit          #1151          #1152                #1155                #1156       

Globe 11511 & 11510.jpg (297617 bytes)    Globe 11522 & 11521.jpg (276060 bytes)    Globe 11526.jpg (159801 bytes)    Globe 11534.jpg (214034 bytes)    Globe 11581 & 11583.jpg (308052 bytes)
#11511         #11510              #11522         #11521              #11526              #11534              #11581        #11583

The Globe Co..jpg (193732 bytes)    Globe Wernicke Cabinet 1898.jpg (240482 bytes)    Globe Wernicke ad-1906.jpg (194364 bytes)    Globe-Wernicke 1906 Ad.jpg (190695 bytes)    Globe Wernicke.jpg (377009 bytes)    Wernicke Co.1924 ad.jpg (249269 bytes)
  1894 Ad                      1898 Ad                               1906 Ads                                 1908 Ad                        1924 Ad   

Fetter Printing Louisville.jpg (382485 bytes)    Fetter Printing Inside.jpg (280046 bytes)    Fetter Printing back.jpg (172338 bytes)

   The very rare postcard above is from The George G. Fetter Printing Co. of Louisville, Ky. You pull the string and the folded up advertisement seen in the 2nd image would be pulled out. This company was, as stated in the ad hired to represent The Globe-Wernicke Co. You can also see that this card was mailed to the advertising manager of Globe. I believe this card was sent to Globe to demonstrate to the company what they would be mailing out to prospective customers.



Bullock Norwood 1.jpg (84305 bytes)    Bullock-2c.jpg (86573 bytes)    Bullock Electric Norwood 3.jpg (116481 bytes)    Bullock Electric Norwood 1.jpg (118687 bytes)    Bullock Electric 5.jpg (220048 bytes)


Bullock Elec.-rp.jpg (147433 bytes)    Bullock Elec RPPC.jpg (123425 bytes)    Bullock Electric-6.jpg (181479 bytes)
Real Photo postcards


These are not postcards
Bullock's Plant.jpg (202053 bytes)    Bullock Electric-1898.jpg (191000 bytes)
Bullock Electric Panorama                                                                    


Siemens-Allis-Norwood.jpg (63335 bytes)
 (was Bullock Elec.)



Kemper Thomas Norwood 1.jpg (74963 bytes)  Kemper Thomas Norwood 2.jpg (98903 bytes)  Kemper Thomas Norwood 3.jpg (107126 bytes)  Kemper Thomas Norwood 4.jpg (146608 bytes)  Kemper Thomas Norwood 5 .jpg (97567 bytes)


The Kemper-Thomas Co..jpg (581922 bytes)
Not a postcard



Mt Adams Incline-b.jpg (116058 bytes)

   Begun in 1867 as the Russell, Morgan & Co. on 2 floors of a building at 20 College St. in Cincinnati, they printed theatrical and circus posters, placards and labels. By 1872 the company had to find larger quarters and moved into a new four-story building on Race St. In 1880 the company decided to begin producing playing cards and added two additional stories to their building. In 1885 they began producing their most famous brand "Bicycle". They changed their name to "The United States Printing Company" in 1891.
   The playing card side of the business became so large that the company separated it into The United States Playing Card Company. They also moved into a new building in the area of 5th, 6th, Lock & Eggleston that can be partially seen in the first card above. (you can see more on the Incline Page). The organization had to move into larger quarters again and, in 1909, moved to South Norwood at Beech & Robertson Ave. These buildings can be seen below.
   The company moved to Erlanger, Kentucky in 2009.

The U. S. Printing Company
US Printing Norwood.jpg (117453 bytes)        Norwood-Printing co.jpg (94499 bytes)


The U. S. Playing Card Company
US Playing card 1.jpg (89479 bytes)    US Playing card 2.jpg (100628 bytes)    US Playing card 3.jpg (116213 bytes)    Norwood-US Playing Card Co.jpg (309860 bytes)    Norwood factory-fd.jpg (80699 bytes)

Norwood Playing Card Co-RPPC.jpg (171985 bytes)

   WSAI radio was started in this building in 1922 to promote the game of bridge by broadcasting bridge lessons. The station was so powerful it could be heard in New Zealand. The station was sold in 1928 to the Crosley Radio Corporation.

John Omwake.jpg (130674 bytes)        McCracken-US Playing Card.jpg (223669 bytes)        Playing Card Co.-1894.jpg (98124 bytes)        US Playing Card-1905.jpg (359803 bytes)        Playing Card Co..jpg (572603 bytes)
John Omwake            J.D. McCracken                    1894 Ad                         1905 Ad                           1937 Ad        
President         General Superintendent                                                                                                                  


Norwood Lithograph.jpg (56256 bytes)    Norwood lithograph co.jpg (91748 bytes)    U.S. Lithographing Co., Norwood.jpg (60828 bytes)                U.S. Lithograph Co..jpg (152992 bytes)
                            United States Lithograph  Co.                                                                          Photograph


Cincinnati Rubber.jpg (58295 bytes)
Cincinnati Rubber Manufacturing Co.
Franklin Ave. & B. & O. S. W. Railroad  


Standard Millwood Co.jpg (53007 bytes)
 Standard Millwork Co.

   The Standard Millwork Company was located at the southwest corner of Ross & Section Avenues. In 1911 it was incorporated into the Norwood Sash & Door Co. It has come to my attention that this company was the supplier for the Sears Home Kits. Between 1908 and 1940, Sears sold about 70,000 kit homes in 48 states through their mail-order Modern Homes program, with 370 designs.