Suburban Factories 1

NORWOOD

GLOBE  WERNICKE

Newspaper Drawings
           
H. C. Yeiser                     J. E. Blaine
      President                    Secy. & Treas.

   Henry C. Yeiser started up a furniture company called the Globe Files Co. in Norwood in 1882 and began manufacturing office and filing furniture. At about the same time another furniture company began in Grand Rapids, Michigan called The Wernicke Co.  They developed a bookcase design that consisted of different sized glass cabinet components. By stacking the components on top of, and besides each other, you could create different configurations.
   Henry Yeiser became very interested in this concept and bought the Wernicke Co. factory. He then changed the name to The Globe-Wernicke Co. and, in December 1892, patented this unique bookcase design. This design became such a huge success that the Globe-Wernicke Co. expanded to England, France, Canada, Belgium, and Austria.
   The company reached its highest level of popularity by 1912, but by 1920, sales began dropping and Wernicke died. In 1955 when a takeover was accomplished the workers handed in their notice and the curtain came down on the Globe-Wernicke Co.

   The letter above explains the purpose behind their campaign of marketing book plates seen in the items below. The 2nd item is the cover for the 39 page book mentioned in the letter.

   The next three rows show the front and backs of Globe Wernike's advertising postcards. You could get free bookplates. The last two images in the 3rd row are different from the others. They are larger and the layout is different. The top part of the last one has been removed and supposedly sent in. When you mailed in the card you would receive a supply of free book plates as seen in the next row plus several duplicates of each item. As can be seen the bottom half had two bookplates that could be removed and used although they were not as nice as the real thing.

Book Plates

   You sent in the postcard below and you would not only receive the book seen above but you would also receive the foldout below showing all the styles of bookcases made by the company (in 1916).

                   
Front & Back of Foldout     Advantages    A Globe Unit          #1151          #1152                #1155                #1156       

               
#11511         #11510              #11522         #11521              #11526              #11534              #11581        #11583

1894 Ad

BULLOCK  ELECTRIC  MANUFACTURING  CO.

           
Real Photo postcard                                                            

These are not postcards
   
Bullock Electric Panorama                                                                    

Siemens-Allis
 (was Bullock Elec.)

KEMPER - THOMAS  COMPANY

Not a postcard

U. S.  PLAYING CARD COMPANY

   WSAI radio was started in this building in 1922 and lasted until 1928 when it was sold to WLW.

               
    1894 Ad                              J.D. McCracken
                                                 President ?

       
                                               RPPC

       
The U. S. Printing Company

       
United States Lithograph  Co.

                                                       *
Cincinnati Rubber Manufacturing Co.                 The Boss Washing Machine Co.                                 Weir Frog Works                 
Franklin Ave. & B. & O. S. W. Railroad                           Harris  Ave. & Pine                                        Beech & Highland Aves.             

       
 Smith & Nixon Piano Co.          Standard Millwork Co.   
Offices at 126 West 4th St                                                      

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